Business identity
Business name, registration, address, and Google Business Profile information should describe the same operating company.
Independent readiness guide
Is your business ready for Google Verified?
Find the business, licensing, and insurance details that may need attention before or during Google Local Services Ads verification.
Free diagnosticResult in about 2 minutesLicensed-agent help
Free readiness check
1 of 6What Google may review
Verification is more than buying a policy.
Google states that checks vary by category and location. The useful preparation work is making sure the same real business appears across every record the workflow asks you to submit.
Licensing and screening
The checks shown in the account can include business, owner, license, and background information depending on category and location.
Insurance proof
When requested, submit current proof that matches the business and the coverage instructions displayed in the verification workflow.
Document consistency
A different name, address, policy status, or service scope can create questions even when each individual document is real.
One readiness system for service businesses
Start with the generic check. Use a trade guide only if you want more detail.
The main diagnostic above is intentionally business-wide: it qualifies the company, location, Local Services status, insurance, COI, and identity match before routing the request to the right insurance path.
Plumbers
Profile, license, insurance, and COI readiness for a plumbing business.
Read the checklistHVAC contractors
Profile, license, insurance, and COI readiness for a HVAC business.
Read the checklistElectricians
Profile, license, insurance, and COI readiness for a electrical business.
Read the checklistGeneral contractors
Profile, license, insurance, and COI readiness for a general contracting business.
Read the checklistLandscapers
Profile, license, insurance, and COI readiness for a landscaping business.
Read the checklistOfficial references
Check the live instructions.
Requirements can change and vary by account. These pages were reviewed on August 25, 2026.
Google Local Services verification processGoogle's current overview of business, license, insurance, and screening checks.Uploading insurance documentsGoogle's instructions for submitting a Certificate of Insurance when requested.Local Services Ads for home servicesGoogle's overview of eligible home-service categories and Local Services Ads.
Common questions
Google Verified readiness FAQ
Does Google Guaranteed require business insurance?
Google says verification varies by business category and location and may include an insurance check. When insurance is requested, the Local Services account shows the applicable requirement and upload step. Check the current instructions in your account rather than assuming one national limit applies everywhere.
What insurance document does Google Local Services request?
For North American insurance checks, Google identifies a valid Certificate of Insurance as the preferred proof. Its guidance says the document should show a policy number, meet the displayed coverage requirement, remain valid, and identify the business consistently.
Can Kinro make my business Google Guaranteed?
No company other than Google controls Google Verified or Google Guaranteed status. Kinro can help a business understand the insurance step, compare available coverage, and prepare current insurance information for the business to submit.
How long does Google Local Services verification take?
Timing varies with the category, location, and checks required. Google recommends starting early and following the status shown in the Local Services account. Fixing mismatched or expired documents before submission can reduce avoidable back-and-forth but does not guarantee a timeline.
Kinro is not affiliated with or endorsed by Google. Kinro cannot guarantee Google Verified status or Local Services Ads approval. Eligibility and verification are determined by Google.