Business identity
Business name, registration, address, and Google Business Profile information should describe the same operating company.
Independent readiness guide
Google Guaranteed readiness for general contractors
Review your company records, operating scope, insurance, and COI before submitting a general contracting business for Local Services Ads verification.
Free diagnosticResult in about 2 minutesLicensed-agent help
Free readiness check
1 of 5What Google may review
Verification is more than buying a policy.
Google states that checks vary by category and location. The useful preparation work is making sure the same real business appears across every record the workflow asks you to submit.
Licensing and screening
The checks shown in the account can include business, owner, license, and background information depending on category and location.
Insurance proof
When requested, submit current proof that matches the business and the coverage instructions displayed in the verification workflow.
Document consistency
A different name, address, policy status, or service scope can create questions even when each individual document is real.
Profile and license
What to align first
- Align the legal entity, DBA, qualifying-person, and license details used in the account.
- Describe only the project types and service areas your business is authorised to handle.
- Keep business-owner and field-professional details ready when the workflow requests them.
Coverage review
Insurance facts to prepare
- General liability with limits appropriate for project and contract requirements
- Workers compensation for employees and careful subcontractor documentation
- Commercial auto, tools, equipment, and umbrella coverage where applicable
Avoidable friction
Common document blockers
- The profile, contractor license, and insurance policy identify different entities.
- Coverage has lapsed or the submitted certificate is near expiration.
- The account includes trades or locations outside the documented operating scope.
Get quote-ready before an agent reviews the request.
Prepare residential versus commercial work and maximum project size, employees, payroll, subcontractor costs, and annual revenue, vehicles, equipment, claims, limits, and contract requirements. Final eligibility, coverage, and pricing depend on carrier underwriting.
Official references
Check the live instructions.
Requirements can change and vary by account. These pages were reviewed on August 25, 2026.
Google Local Services verification processGoogle's current overview of business, license, insurance, and screening checks.Uploading insurance documentsGoogle's instructions for submitting a Certificate of Insurance when requested.Local Services Ads for home servicesGoogle's overview of eligible home-service categories and Local Services Ads.
Common questions
Google Verified readiness FAQ
Does a general contracting business need insurance for Google Guaranteed?
Google says insurance checks depend on category and location. If the Local Services account requests proof, follow the coverage and document instructions displayed there. Kinro can help review the insurance portion, but Google makes the verification decision.
What insurance document does Google Local Services request?
For North American insurance checks, Google identifies a valid Certificate of Insurance as the preferred proof. Its guidance says the document should show a policy number, meet the displayed coverage requirement, remain valid, and identify the business consistently.
Can Kinro make my business Google Guaranteed?
No company other than Google controls Google Verified or Google Guaranteed status. Kinro can help a business understand the insurance step, compare available coverage, and prepare current insurance information for the business to submit.
How long does Google Local Services verification take?
Timing varies with the category, location, and checks required. Google recommends starting early and following the status shown in the Local Services account. Fixing mismatched or expired documents before submission can reduce avoidable back-and-forth but does not guarantee a timeline.
Kinro is not affiliated with or endorsed by Google. Kinro cannot guarantee Google Verified status or Local Services Ads approval. Eligibility and verification are determined by Google.